About

NEWB is a Dubai-based marketing company specializing in Korean skincare.

We are a marketing company specialized in Korean skincare, helping K-beauty brands thrive in the Middle East. From influencer campaigns to retail activations, we execute end-to-end strategies that drive visibility and real sales.

We turn Korean skincare brands into success
stories in the Middle East — through strategic
marketing, real market entry, and
measurable results.

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Our Value

We combine cultural insight, marketing expertise, and logistical power to deliver not just brand visibility — but real, lasting market impact for Korean skincare in the Middle East.

Vision

To become the leading gateway for Korean beauty brands entering the Middle Eastern market — combining strategic marketing, trusted partnerships, and end-to-end trading capabilities.

Mission

To empower Korean skincare brands to reach their full global potential by bridging the gap between innovative marketing strategies and real market expansion, with a strong focus on the Middle East.