Creative testing is central to our approach. We test different hooks, visuals and calls to action to identify top performers. Audience segments are refined through lookalike modelling, interest targeting and demographic filters. Full‑funnel dashboards track impressions, click‑through rates, cost per click, conversions and return on ad spend. We iterate based on these insights to allocate a budget where it delivers the highest ROI. Combining data‑driven optimization with culturally relevant creative ensures your ads not only attract attention but also convert.