Public Relations & Seeding
Public relations and seeding programmes amplify your brand through earned media and word‑of‑mouth.
Overview
We create gifting programmes for relevant KOLs, beauty editors and journalists. Each gift is thoughtfully packaged to create a memorable unboxing experience that encourages recipients to share authentic reviews. Our CRM tracks who receives products, follow‑up timelines, usage rights and testimonials, so no opportunity goes untapped.
Alongside gifting, we pitch to media outlets to secure coverage in magazines, websites, podcasts and broadcast media. Press releases are localised, emphasising cultural narratives and unique selling points such as halal certification or clean‑beauty credentials. We organise press events and editor meet‑and‑greets to build long‑term relationships. Performance is measured in terms of reach, sentiment and earned media value.
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